As I gear up for my 8th summer here in Phoenix, I’m reminded of a couple of lessons I’ve learned over the years that have helped me cope with the heat: 1) a shady parking spot is worth the extra walking and 2) you can enjoy the outdoors as long as there’s water. With the latter lesson in mind, I recently took my kids to play in the splash pad at a nearby outdoor mall. If you are unfamiliar with “splash pads,” they’re basically play areas where kids can run through water fountains without feeling embarrassed that your kids are running through a water fountain. They’re designed for kids, and in Arizona, one would think that having a business located right in front of a splash pad would be prime real estate. Especially if your target market includes kids, like for instance if you’re selling candy….
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Tags: candy store, children, Culture, relationships, sexualized merchandise